The image in a signature is a way to remind a person about your company. I f it’s a logotype, it contributes to brand recognition.However, let’s go step by step to understand why you need to add a picture to the email signature.
Whether it is your photo or the company’s logotype - it works the same way: it visualizes, it grabs the mind, it sells.Īnd it’s not some miracle or a trick: the majority of people are visual, so that’s the nature of perception. When you make the signature with an image, you use an anchor to attract a reader. This also works for a picture in a signature. What captures your attention first when you see the information on the screen? Probably yes, underlined bold text or an image. So let’s take a look at the pros and cons of using pictures for the email signature. However, when some information without any doubt has to be included in it, an image in the signature is something to discuss. It is not the issue of good manners and politeness only, but a powerful marketing tool to promote a company with every letter. SummaryĪn email signature is a kind of must-have for business people who mail a lot.
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